It’s a rainy day here in Toronto. It’s Sunday and I’ve been doing some deep rest

and restoration today.

Something about rainy days that just bring on that desire to cocoon and rest, am I right?

I’ve been thinking about what I want to share with you today and Shadow Archetypes are where I’m thinking… 

If you’re not familiar with what Shadow Archetypes are, ultimately… (ps. this is a very short form description, we can go much deeper) a shadow archetype is a representation of the darker aspects of human nature that exists within each individual.

This includes qualities such as fear, jealousy, greed, etc. 


The shadow archetype is often seen as being in conflict with the light, or positive, side of human nature. However, it is important to note that the shadow archetype is not necessarily “a bad thing”. Rather, it’s simply a part of human nature that exists in the unconscious.

Many people are not aware of the existence of their shadow selves. However, this does not mean that the shadow does not influence their lives.

In fact, the shadow can have a significant impact on an individual’s behavior and choices. 

Every entrepreneur, creative, and healer eventually will come to face their shadow if they want to keep growing and expanding with their work.

The challenging part is it’s not glamorous work and can be easily ignored until you hit a wall. 

This is why so many entrepreneurs will continue to do work “that adds on to them”… personal development, manifesting courses, branding and marketing course, etc. All of these things are very important and hold a place.

But by ignoring the shadow aspects it’s kind of like taking a garden that’s been through several seasons unattended to… throwing on the best and most expensive fertilizer and wondering why it’s not thriving and expanding to its full capabilities.

Well… because we didn’t bring to the surface and clear out all the weeds and get the soil prepared for regrowth.

Make sense?

Success isn’t a straight line. It’s more like a winding path with lots of ups and downs. And if you want to achieve true success, you need to be aware of the shadow archetypes that can hold you back.

Today I’m sharing three types that can hinder an entrepreneur’s expansion…​​

The self-saboteur, the victim, and the prostitute.

​​Each one represents a different way that we can get in our own way and prevent ourselves from achieving our vision. Let’s take a closer look at each one.

The Self-Saboteur

The self-saboteur is the part of us that wants to sabotage our own success. It’s the voice in our head that tells us we’re not good enough, that we don’t deserve to be successful. The self-saboteur is often afraid of change and will do anything to keep us stuck in our comfort zone.

If you want to achieve true success, you need to learn how to identify your self-saboteur and the ways it is holding you back. One way to do this is by recognizing your self-sabotaging behaviors and making a conscious effort to change them. For example, if you tend to procrastinate or give up when things get tough, those are signs that your self-saboteur is at work.

Or if you’re someone who struggles with self-doubt or imposter syndrome, chances are you have a strong self-saboteur archetype at play. 

The first step is to become aware of when it’s showing up. Pay attention to those thoughts and feelings that make you feel small or unworthy. Once you’re aware of when it’s showing up, you can begin to challenge those thoughts. For example, if the self-saboteur tells you that you’re not good enough to start your own business, counter with evidence to the contrary (e.g., I have a successful track record in my industry).

If you want more help dealing with this archetype, I invite you to check out my coaching program The Liberation Key where I help entrepreneurs, coaches, creatives and experts liberate from their business sabotage so they can become the best version of themselves. 


The Victim

The victim mentality is another shadow archetype that can keep us from achieving success. This is the part of us that believes we’re powerless, that we can’t control our own lives or make things happen for ourselves. The victim feels like life is happening TO them instead of FOR them and they often end up resentful and angry as a result. If you find yourself feeling like a victim on a regular basis, it’s important to take a step back and assess your situation. 

Are there areas of your life where you do feel powerless? If so, what can you do to change that? The key is to realize that YOU are in control of YOUR life and YOUR happiness—no one else. 

If you want to achieve true success, you need to learn how to identify your inner victim and embrace your power. One way to do this is by taking responsibility for your own life and choices. Another way is to practice gratitude and focus on what’s going right in your life, instead of what’s going wrong.

The Prostitute

The prostitute archetype is the part of us that sells ourselves short in order to get ahead. We allow other people to control us and dictate our choices in exchange for some kind of benefit or reward. This could be anything from financial security to approval or validation.

This is the part of us that’s willing to put our integrity on the line in order to make money or get ahead quickly. It’s about compromising our values or selling out on our dreams in order to get by in the short term. 

If you’ve ever found yourself in a situation where you’ve had to choose between doing what you believe is right and making money, then you know what it feels like to have the prostitute archetype at play. 

This archetype can be especially difficult because it often masquerades as “pragmatism.” But just because something is practical doesn’t mean it’s right for YOU. There will always be opportunities to sell yourself short but it’s important to hold onto your integrity and stick to your values—even when it’s hard. Or you can find it may start affecting how you feel about yourself which opens the door to more healing. 

A common example in today’s online world is people selling things they know aren’t great quality but they sell them anyway because they know THEY WILL sell. Or doing sponsorship deals for products you’ve never used, just because someone is offering them to you for free. 

No matter what kind of success you’re chasing after—whether it’s freedom, creative fulfillment, financial, or something else entirely—you need to be aware of the shadow archetypes that can hold you back. 

The Self-saboteur, victim, and prostitute archetypes are all parts of ourselves that can prevent us from achieving our goals if we’re not careful. But by recognizing these shadow archetypes and taking steps to integrate and heal, we can move closer to our definition of success—whatever that may be.  

Big Love,



If you’re ready to do something different and know that it’s time to tackle what’s been holding you back, I invite you to join me in The Liberation Key.

Within The Liberation Key you’ll receive a proven framework to help you Liberate from what’s holding you back…


1. 14 Live coaching calls for personalized intuitive guidance plus any of your questions answered, both personal and for your online business

2. 14 Live intention setting/co-working Monday’s to keep you on track, accountable and making huge leaps forward

3. Lifetime access to The Liberation Key Curriculum and all updates

4. 5 month access to the Private Liberation Key community for peer support

6. BONUS #1 – First round private Intro session (Value $2000)

7. BONUS #2 – Expansion & Alchemy Extra Key – 6 extra lessons to radically shift your manifestations to the next level (Value $997)

Click HERE to learn more and join us.

I can confidently say if you’re a purpose-driven entrepreneur, expert, creative or leader who knows you’re here to share your message, build or create something substantial…

But you’ve been stuck in self-doubt, procrastination, overthinking/overplanning, undercharging or any other sabotaging pattern…

This is the program that will help you end that cycle so you can fulfill your deepest calling, impact the world and make your vision a reality. I’d love to help you inside!

We officially start Oct. 13 and run until March 2023. But you’ll get instant access to Key 1 from the curriculum once you join.

Sending Big Love,


PPS. Want to chat with me directly to make sure it’s a fit, book a call here!