Digital marketing is gaining ground in the job market as more students enter this career path. The future of work warrants new promotion strategies that can optimize the selling process. New innovations require people to be competitive in an ever-changing industry.

This article is for marketing students and inexperienced marketing professionals. We’ll explain the tech skills you need to stand out in the industry. You can learn about how new IT tools and disruptive technologies are beneficial for effective marketing management.

What are the Most In-Demand Digital Marketing Skills in the US?

One of the best ways to get a job in this industry is to understand the needs of the market. A Statista report shows the skills most in demand for remote work in the content marketing industry in 2020.

SkillsDemand in US Companies
Strategy design60%
Social media management53%
Search Engine Optimization (SEO)41%
Analytics 38%
E-mail marketing37%
Editing 27%
Metrics 24%
Google tools12%

Employers are looking for versatile professionals who are experts in generating new positioning mechanisms, advertising, and digital sales. These skills can bolster your chances of getting your desired job in the industry.

Video Marketing

Video advertising provides more engagement from your customers. It also showcases your product or service in a detailed manner. A ton of companies are now implementing video content in their marketing campaigns. 

According to the State of Video Marketing research, 93 percent of marketers use video content because it’s an important part of their strategy. Additionally, 83 percent of marketing professionals say that video marketing generates a high return on investment (ROI) for small businesses.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO and SEM can provide your content with proper positioning in various search engines. This task requires knowledge about metrics and search patterns. You can train these skills by creating databases from interests, results, and consultations.

Parameters create customer-oriented strategies based on SEO guidelines. On the other hand, SEM develops digital campaigns with ads that show relevant products and services. You can gain a ton of traction from high-traffic websites.

Furthermore, bootcamps like Thinkful offer digital marketing careers based on modern techniques such as content generation. This can provide you with the proper training to help you kickstart your digital marketing career.

Valuable Content Marketing

Content is an important aspect of the digital marketing industry. Organic reach through engaging content can help companies funnel traffic. This can lead to high conversion rates and sales. The idea is you inform your customers about the products and services that you sell. Content can help you establish a relationship with your customers.

For example, you can write articles about tips on a specific subject. You can also focus on information about the benefits of using your product or service. Additionally, make tutorial videos with an explanation of how your product or service can solve a problem can also provide customers with important information. Valuable content can educate consumers and help them become more informed.”

You can use advanced content management platforms like WordPress or Wix. These are publishing platforms that allow you to post content for people to see. You can use these by creating useful information and building attractive websites.

Big Data Analytics 

Data science is a useful and necessary technique in the digital marketing industry. It warrants good results through rigorous analysis of large information. The process gathers and extrapolates data to formulate behavioral patterns and trends from consumer actions.

IT tools like Google Analytics allow you to determine the scope of specific topics and information on the web. Other useful alternatives are StatCounter, Open Web Analytics, Kissmetrics, Adobe Analytics, and Heap.

Soft Skills to Become an Excellent Marketer in 2022

These are some of the soft skills that you need to become an excellent marketer. The skills below are essential if you want to succeed in your career.

  1. Communication. Assertive communication can help you engage with potential customers. This can hopefully boost sales and provide a great customer experience. 
  2. Accurate Writing. Writing good content can provide the necessary context to help customers in their purchasing decisions. It’s a marketing aspect that can give information on various aspects.
  3. Creativity. Train your imagination to develop personalized social marketing campaigns and customer-oriented multimedia content. Web design bootcamps can help you in this area and enhance your mindset to improve your productivity


Digital marketing is an essential aspect of a majority of business processes. Sales are predominantly seen in dynamic online setups. To stand out in today’s market, you have to be an outstanding professional that can provide value through engaging content and smart advertisements.